TV when it's on.

Art when it's off.

Showcase your own style with The Frame. Showcase lifelike art, photos, TV, and movies in stunning 4K resolution on a display with customizable bezels* for endless combinations to customize your décor.

Like a picture frame, but better

Modern Frame Design

Minimalist-inspired and intended to enhance any space, The Frame's profile is redesigned to be slimmer* with a monochromatic back for beauty from every angle.

Style and personalize art

Art Mode

The Frame transforms to art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality. Built-in sensors* automatically optimize the picture to your environment and turn the screen off when you're away.

A world-class selection at your fingertips

Art Store

Bring world class musems and galleries to your home with a growing library of over 1,400 works from world-renowned institutions.* From iconic classics to modern marvels ands stunning photography, Art Store gives you unlimited access to an ever-broadening range of art.**

Customize to your style

Customizable Bezel 

Create the perfect match for your space with two styles of bezel options in multiple colorways. Select the ones that suit your mood and apply in a snap — innovative magnetic application makes it easy to switch things up

Bring more than a billion colors to life

100% Color Volume with Quantum Dot

With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.

Powerful, intelligent 4K processing

Quantum Processor 4K

Samsung's powerful processor takes your viewing experience to the next level, with technology that automatically optimizes both picture and sound for a more immersive experience.

See everything in 4K

4K AI Upscaling

See every detail come to life with 4K resolution picture. 4K AI upscaling automatically analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text.*

True-to-life colors

Color Mapping

Innovative 16-bit color mapping technology brings dazzling color accuracy, detail and contrast — even in bright scenes or settings

Gorgeous from all sides

Slim Fit Wall Mount

Hang The Frame flush against the wall like real art — even letting you easily adjust the viewing angle or flip it vertically to portrait mode.

One simple cable for minimal distractions

One Invisible Connection

Connect your TV with other devices seamlessly and elegantly. The included translucent cable provides up to 5 meters (16.4 inches) of length so you can place your TV accessories wherever works best for you.¹,²

Keep the space neat and tidy

One Connect Box

Tuck external devices out of sight and optimize your space with storage that allows you more freedom to arrange your setup how you like.

Take the view to new heights

Height Adjustable Stand

Set The Frame stand to your preferred height— raise it up to make room for a soundbar, or lower it to keep the TV close to your TV stand.

Showcase your style anywhere

Studio Stand

Reimagine how you use your space with an easel stand⁸ that lets you place the TV anywhere in the room, concealing wires in its legs for clean lines, no matter where you place it.

On when you're near, off when you're not

Motion Sensor

The Frame welcomes you with beautiful art when entering the room, and turns off to save energy when you're away.

Frame your own masterpieces

My Collection

Artwork isn't the only thing you can display on your TV. Send your photos to The Frame with your phone or USB flash drive and share a masterpiece of your own making.

Personalize the personal

Mat Canvas

Complement your artwork with realistic matting options for the perfect look. Choose from 5 mat backgrounds in a palette of 16 colors.

Filter

Transform your photos with pre-loaded artistic filters and turn them into pieces of art.

Favorite

Build your own personalized collection of favorite art pieces. Select and tag your favorites so you can easily access them all in one place.

Expanded memory (16GB)

With double the memory (16GB) vs. prior editions you always have room for all your high-res photos and more.

Sound that mirrors the action

Adaptive Sound+

Hear everything at its best with optimized sound based on real-time audio scenic intelligence. Adaptive Sound+ automatically adjusts audio to enhance everything from dialogue, music and sports.

Sound optimized to your space

SpaceFit Sound

For the best possible sound no matter where you place it, The Frame self-calibrates the audio to the room's acoustics.

Two tones for a rich depth of color

Dual LED

Watch every scene pop with enhanced contrast and improved viewing angles through cool and warm LEDs that deliver well-balanced picture.

Do more from home with The Frame

From TV to workstation and back

PC on TV

The Frame can connect remotely with your PC to access important files or screen share from a nearby computer* — it's all seamless. Simply connect a Bluetooth mouse and keyboard to simplify work from home setup.

More ways to connect instantly

Mobile Mirroring

Mirroring your mobile device is easy. Connect with SmartThings on your Android device or Apple AirPlay on your iOS device to show your mobile content on the big screen.

Second screen on your big screen

Multi View

Watch what's on your TV and phone on one split screen, so you can workout while streaming your favorite shows or check sports stats while watching the game. Customize the video size and audio options — take full control of what and how you watch.

where the health is Samsung Health

Master your whole wellness routine for your mind and body and blow past your goals with content from leading fitness industry partners, and management of your daily stats from the Samsung Health app.

Home entertainment done smarter

Smart TV Powered by TIZEN

Your favorite content is at your fingertips with the top streaming and content apps integrated into a seamless experience.

Connect your phone to the TV with just a tap

Tap View

Simply tap your phone to your TV to start casting. Stream your favorite music through The Frame and enjoy an ehnaced visual listening experience with Music Wall.

Multiple Voice Assistants

Control The Frame with just your voice with built-in Samsung Bixby, Amazon Alexa and Google Assistant.* Change the channel, play music, control smart home devices and more — ask more from your TV.