77" LG OLED77ZXPUA Signature OLED 8K TV

See how OLED redefines picture quality

Once youve seen LG OLED TV with your own eyes, you'll understand. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colours and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.

*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.

Real 8K delivers real authenticity

Real 8K has arrived. LG's 8K OLED TVs meet the industry definition for 8K resolution. While over 33 million active OLED pixels emit their own light for a level of perfect black, intense colour and stunning picture quality even at wide angles.

View the possibilities of 8K resolution

Elevate everything you see. With Deep Learning and AI, any content resolution can be upscaled to 8K which translates to over 33 million pixels. The technology is so smart, you might mistake non-8K for true 8K*.

*Image quality of upscaled content will vary based on the source resolution.*Screen images simulated.

Clear images from a dedicated 8K processor

Real 8K picture is made even more realistic with our AI processor. The 9 Gen 3 AI Processor 8K is specifically engineered to power 8K performance. You dont have to do a thing to enjoy unreal picture and sound. Our advanced processor does it for you with 4-step noise reduction, AI Picture Pro, AI Sound Pro and AI 8K Upscaling*.

*Image quality of upscaled content will vary based on the source resolution.

Intelligence to make life easier

LG OLED TVs think fast. Our advanced AI processors drive better picture and sound. AI powers webOS to offer personalized content recommendations. LG ThinQ AI technology and integrated voice assistants, like the Google Assistant and Amazon Alexa, control compatible connected home devices with ease.

Compared to previous model.Some features require 3rd party subscription or account.

True Cinema Experience

A leading name in cinematic sight and sound

Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

See a director's vision for sound and picture

Film buffs can see what directors envisioned. Filmmaker Mode is a setting that respects the craft. It translates a directors cinematic vision to your TV with automatic picture and processor settings.

*FILMMAKER MODE logo is a trademark of UHD Alliance, Inc.

Housing all your entertainment

Dive into the wide variety of content available on the Apple TV app, Disney+, Netflix, and LG Channels. From the latest movies, TV shows, and documentaries, to live sports and more, find them all here in one place. Just sit back and enjoy.

*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.* 2019 Disney and its related entities. New Disney+ subscribers are eligible for a 7-day promotional offer. A subscription costs $8.99 CAD/month (plus tax, where applicable), and is charged on a recurring monthly basis after the end of your promotional offer. Cancel anytime. Subject to terms at https://disneyplus.com/legal.

Ultimate Gaming Experience

NVIDIA G-SYNC Compatible

Experience immersive gaming like never before. Only OLED TVs with NVIDIA G-SYNC compatibility can provide the exceptional picture quality of perfect black and intense colours combined with smooth gameplay to take gaming to new heights.

*Screen images simulated.Compare to previous LG model.NVIDIA G-SYNC compatible with RTX 20 and GTX 16 graphics card series.

HDMI speeds are faster than ever

LG OLED TVs feature the latest HDMI ports and eARC, supporting wider bandwidth for higher frame rates for sports and gaming. Gain a gaming advantage with less input lag, auto low latency mode, enhanced responsiveness and Variable Refresh Rate.

4K@120Hz, eARC (Enhanced Audio Return Channel), VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) with HDMI 2.1.Excludes RX and WX models.

Watch your gaming advantage grow

Milliseconds make all the difference. LG OLED TVs cut response times to 1 millisecond* for action in real time. Crisp, fast motion. Crystal-clear detail. And a competitive gamer's dream come true.

*1ms response time is based on GtoG which means grey to grey. Based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.

Turn up your HDR gaming experience

High Dynamic Range isn't just for movies. HDR gaming on LG TVs drop players right into the action for a new level of immersive gaming. LG has joined some of the biggest developers and tech companies in gaming to ensure unreal HDR gaming experience.

*Screen images simulated.

Complete Sports Experience

Sports Alert keeps you up to date on your teams

Sports fans have a new way to stay informed on LG TV. Sports Alert gives updates on your favourite teams, start times, and scores even while you're watching other content. Easily switch to games without searching for the channel.

See every movement in detail

Residual image (motion blur) must be avoided at all costs when watching sports. Now, with OLED Motion feature, watch every quick and subtle movement of every player without the blur on your TV. With LG OLED, there's no need to worry about blur of flicker.

*Screen images simulated.

Connect Bluetooth speakers

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers*, for a true surround sound experience not a wire in sight.

*Connection with LG speakers is available now. Compatibility with other brand speakers will be available in early 2020 after a software update.

Full Luxury Experience

A TV that's a work of art

This is art-inspired TV. Perfect lines. Bezel-less design. Impossibly thin. No gap from screen to wall. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when they're turned off.

*The cable may be visible depending on installation environment.