48" Sony XBR48A9S Master Series OLED 4K Ultra HD Smart TV

Deep OLED blacks, immersive sound, compact size

See the deep blacks and natural colors of OLED in a more compact TV. Our powerful processor brings out the detail in every scene with screen sound that's in total harmony with the picture. Enjoy great picture and sound quality packed into a beautifully compact form.

Beautiful OLED in a compact size, powered by our outstanding processor

The same powerful processor used to drive our 8K3 TVs precisely analyzes image data to bring out the intense contrast of OLED, with pure blacks, peak brightness and truly realistic pictures.

Sound and picture in harmony—the screen is the speaker

By having the screen act as the speaker, sound and picture work perfectly together with sound coming from the right place on the screen for a more cinematic experience.

Minimalist design immerses you in the picture

Super-thin bezel keeps you focused on the screen for a truly immersive viewing experience. With its compact size, thin form and simple one-slate design, this TV harmonizes with your living room.4

Supreme pictures and sound, whatever the environment

Sit back and enjoy the best possible viewing experience. Sony's unique ambient optimization technology automatically adjusts picture and sound to your environment.

Experience content as the creator intended

When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director intended.

Beautiful OLED in a compact size, powered by our outstanding processor

The same powerful processor used to drive our 8K3 TVs precisely analyzes image data to bring out the intense contrast of OLED, with pure blacks, peak brightness and truly realistic pictures.

Boosting color and contrast for extra depth and realism

See real-world colors, discover the detail in deep shadow and bright highlights. With Pixel Contrast Booster, color and contrast are enhanced in bright areas so you can enjoy scenes full of lifelike shades and hues, more depth, fine texture, and the pure black contrast that only OLED can deliver.

Making color and contrast more real

With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this small TV can reproduce greater depth, textures and more realistic pictures.

Supreme resolution, whatever you’re watching

Any kind of content can be upconverted to lifelike 4K resolution with Sony's unique features. Our X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyzes and processes data to enrich 4K5 pictures with real-world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality™ PRO using a unique 4K database.6 Resolution of each subject is then optimized by Object-based Super Resolution to reproduce virtually real-world textures.

Reproduces a wider, more precise range of colors

By widening the color spectrum, TRILUMINOS powered by our X1 processors reproduces more colors than a conventional television. It analyzes and processes data in every image to make colors even more natural and precise so pictures are closer than ever to real life.

Making fast-moving scenes bright and clear

With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our X-Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes.

Beautiful colors from any angle

Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you’re watching.

Sound and picture in harmony—the screen is the speaker

By having the screen act as the speaker, sound and picture work perfectly together with sound coming from the right place on the screen for a more cinematic experience.

Sound from the screen, incredibly immersive

Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. With our Acoustic Surface Audio, the screen is the speaker. An innovative actuator behind the screen vibrates discreetly to create sound so what you hear comes from the place in the scene where the action is happening—dialog from characters, engine noise from a car.

Sound flows around you with Dolby Atmos™

Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.7

Enjoy multidimensional sound with S-Force Front Surround

Hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi-surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.

Clearly hear voices

With Voice Zoom, you can hear human speech clearly without having to turn up the volume—ideal for news bulletins and documentaries.

Supreme pictures and sound, whatever the environment

Sit back and enjoy the best possible viewing experience. Sony's unique ambient optimization technology automatically adjusts picture and sound to your environment.

Brightness refined for your room

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This 4K OLED TV includes an embedded light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view.

Sound tailored to your environment

Sound experience can change depending on your room environment. For example, curtains absorb sound, while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This 4K Ultra HD TV detects objects and reproduces sound that's enhanced and optimized to your room.

Minimalist design immerses you in the picture

Super-thin bezel keeps you focused on the screen for a truly immersive viewing experience. With its compact size, thin form and simple one-slate design, this TV harmonizes with your living room.4

One-slate design, no distractions

Our slim and simple one-slate design keeps you focused on the screen while blending harmoniously in any room environment.4

Narrow metal bezel

Keeps you focused on the picture, not the television.

Aluminum Central Stand

Beautifully designed to match your living room.

Cable clutter minimized

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.8

Easy access, easy living

With easy access to all your favorite content, services, and devices, our Android Smart TVs make life simpler.9

All your favorite content and services in seconds

Say what you want to watch

Find your favorite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing—you just have to ask.10 11

Over 5,000 apps, more than any other smart TV

Sony's Android Smart TV has an unbeatable number of apps. Choose the ones that make your life more fun and entertaining.12

No more waiting

Apps start fast and there’s no more waiting when you switch between apps—Netflix starts 3x faster than before.13

Our Android TVs are recommended by Netflix

Netflix have created an easy way for you to identify TVs with better performance, easier app access and new features that make for a better smart TV. Netflix-recommended TVs help you enjoy popular shows and movies with a dedicated button and voice control.

Enjoy studio quality with Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.14

Get started with just one button

Sony TVs have a dedicated Netflix button, so you can start streaming with just one click.15

Control your TV and smart devices with your voice

With the Google Assistant, you can ask your TV to connect and communicate with your smart devices, including security cameras and appliances. It's truly effortless and offers the ultimate experience.10 11

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control the volume and more.16 17

Works with Google Home

Connect Google Home for seamless, hands-free control of a Sony TV. With Google Home, you can find and cast your favorite videos to your Sony TV without lifting a finger.18

Works with Apple AirPlay / Apple HomeKit19

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favorite apps, or even Safari. Share your photos with everyone in the room.20

Your new smart life

Chromecast lets you cast your favorite videos, games, and apps from your mobile device in full quality to your TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.21

Enjoy smoother, more responsive gaming

TVs with BRAVIA Sync recognize when a games console is connected and automatically switch the TV to game mode. In this mode, picture processing is optimized to suit video games' faster frame rates. So you can experience smooth, responsive gameplay with no annoying lag or delay.

Beautifully designed

Our premium design remote in brushed aluminum with hairline finish feels good in the hand and harmonizes with your living room. Control your TV with Bluetooth connectivity even if there are objects in the way, and use a variety of simple one-push buttons to easily manage key functions.

Easy control with smart remote

Connect set top boxes and other devices via HDMI to your OLED Smart TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use, too.22

Experience content as the creator intended

When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director intended.

Enjoy studio quality with Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.14

Embrace the thrills of the theater

See all your favorite movies in a completely new way with more drama and realism on a 4K OLED TV that's designed to deliver an authentic theater experience at home.

This Sony 4K Smart TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity, and sound. Take comfort in knowing you'll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.23

Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

Preserving the passion of the creators

To address color variations from the production process, this TV is ready to use Portrait Displays' high-performance Calman auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity color reproduction that's true to the original TV signal and can even adapt to the subtlest changes in color that may occur over time. This TV is Calman Ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade color-calibrated accuracy in the home.24