LG 77" OLED 4K Smart TV with AI ThinQ, A9 Processor - OLED77C1 (C1 Series)

LIGHT UP YOUR WORLD with SELF-LIT PiXELS

LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV elevated in every way.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED/LCD TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.

SELF-LIT PiXELS.Millions of reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate colour. The result is a viewing experience like no other.

Infinite Contrast

OLED puts LEDin the shade

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

A dazzling display of colour.

LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV's full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.

LG OLED TV.A view found nowhere else.

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

OLED Cinema.The award for best picture goes to

LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture.

Entertainment

Home to all your favourites

Access the Apple TV app, Disney+, Netflix, and LG Channels. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

Dolby Vision IQ & Dolby Atmos

A transformative TV experience

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound a powerful combination that produces breathtakingly cinematic results**.

FILMMAKER MODE

The director's vision brought to life

FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

OLED Gaming.It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

Partnerships with Game Industry Leaders

An unbeatable combo

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync Premium certified TV. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.

The Latest Gaming Specs

Play at the highest standard.

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics to give you a more lifelike experience and a better chance of winning. Additionally, OLED C1 and G1 are now the world's first TVs to support the incredible Dolby Vision HDR at 4K 120Hz for gaming, enhancing the playing experience to previously unseen levels.

Game Setting Controls

Complete and convenient control over game settings.

Game Optimizer provides optimized settings for various game genres including FPS, RPG, and RTS. You can access everything in one place for greater control over picture and sound. And toggle VRR, NVIDIA G-SYNC, and AMD FreeSync technologies. The new Game Dashboard is a simplified menu that lets you quickly check or make adjustments to certain game settings on the fly all during gameplay. While the dashboard is open, you can go back to the optimizer to access more settings or change the color of the gaming style head up display.

OLED Sport.TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast sporting action means being a spectator has never been so spectacular you've now got a front row seat to all the best sporting events.

OLED Motion Pro

You've never seen movement like this

Advanced motion handling technology* reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

Sports Alert

Never miss your team play

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favourite teams, start times, and scores even while you're watching other content.

Bluetooth Surround Ready

A clear home advantage

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience not a wire in sight.

OLED Design.A gallery worth repeat visits.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.

More sizes, more wow

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.

Brains that will blow your mind

At the core of every LG OLED TV is the 9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

AI Picture Pro

This is what pro looks like

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

AI Sound Pro

Sound turned up to pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

Eye Comfort

Watch in comfort for longer.

If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe certification developed by TUV-Eyesafe.

Think you know smart? Think again.

LG ThinQ is here to maximize your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

New Home

Welcome to your new home

The newly designed home screen shows personalized content suggestions, gives you easier access to favourites, and lets you control connected devices all in one place.

New Magic Remote

More like a magic wand

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites. In addition to all that you now have Magic Tap*, a clever new trick that connects your phone to your TV.

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.

Virtually place true-to-scale TVs.

Virtually preview life-size Space & TVs.